"Anyone interested in America's future should read Marjorie Rosen's Boom Town, a vivid, engaging portrait of a place that's zoomed from small, sleepy and racially uniform to big, economically dynamic and ethnically diverse almost overnight."  —Ron Arias, author, Moving Target: A Memoir of Pursuit

"In this important work, Rosen's elegant writing style, reportorial skills, and storytelling ability combine to transform the story of one small town—a fascinating tale in its own right—into a profound commentary on the recent multicultural trends that are shaping America's future."  —Doris Kearns Goodwin, author, No Ordinary Time: Franklin and Eleanor Roosevelt and Team of Rivals: The Political Genius of Abraham Lincoln

"In this marvelous report from the interior, Marjorie Rosen tells the story of an American heartland where old struggles over race give way to new paradigms. A comprehensive, nuanced, and utterly surprising account!"  —Honor Moore, author, The Bishop's Daughter

"Not to be missed is this lively account of the complex and contradictory forces that permitted Wal-Mart, the ultimate 'bad guy' corporation, to play a role in prompting radical change and the development of true diversity in a backwater of rural America."  —Judith Adler Hellman, author, The World of Mexican Migrants

"Boom Town offers up a tantalizing peek into the future and gives us a visceral sense of how the twin engines of immigration and technology are changing not just Bentonville, but small towns across America."  —Barbara Gordon, filmmaker and author, I'm Dancing as Fast as I Can